That maxim was reinforced for me a few days prior, on stage in Michigan, when the most-shared image of my presentation was me holding a giant birthday card, given to me by my financial planner, John Hurlow.
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Here's an idea for you, especially if you have a business with an actual storefront:
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Ask five friendly
customers to spend a few minutes in your place and take five photos of what they notice the most.
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Give them each a small gift card for their help.Â
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You need to know how the cell phone camera sees and perceives your operation, and what visuals stand out to your crowd.
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How have you focused on visuals
in your business? Just hit reply and let me know. Best one wins tequila!Â
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Speaking of standing out, so many of you had GREAT tales (mostly of woe) about last week's topic: channel-shifting. Big thanks to Jennifer, BilFish, Lukas, Michal, Dave, Christine, and a ton more for
their ideas.Â
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The winner is Christian Guenther who put the principle into practice IMMEDIATELY, and closed a sale based on the advice in The Baer Facts. Congrats! Christian gets a bottle of tequila from my stash.
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(Speaking of which, my tequila reviews Instagram account is going viral!)