📸 your copy of The Baer Facts 27

Published: Thu, 07/14/22

The Baer Facts Issue 27: Does Your Marketing Create Enough Smiles?

Honestly, the whole thing was a bit intimidating.

The 16th and final speaker at the event.

My presentation (just 20 minutes allotted) converted into 10 languages simultaneously, with most of the faces in front of me wearing translator headsets.

The speaker right before me? Three-time Olympic medal winner Dominique Dawes.

And I brought the house down! 👏

A standing ovation from 6,000 financial services professionals who are not native English speakers, at the end of a long conference, is a big win.

One of the reasons this Talk Triggers presentation about how to create and deploy a word of mouth strategy to grow your business worked so well is that I made it VERY visual and evocative. And I kept it fun.

This will also work in your business.

New research from Oracle and legendary author Gretchen Rubin finds that 9 in 10 consumers are seeking experiences from companies that make them smile.

My buddy Ken and his family were in Dublin recently and toured the Guinness brewery.

As the conclusion, they were invited to take a "Stoutie" and have their photo rendered in Guinness foam.

Amazing!

This is a word of mouth generator (Ken sent it to me, and now I'm sending it to you) that meets all the tests for success:

- Unexpected

- Visual (easier to share in social media)

- Creates smiles (more important than ever)

What are you doing (or what can you do) to make your customers smile? If you get them smiling, you'll probably get them talking to others about you!

By the way, I am also headed to Ireland soon with my family. If you've been, would LOVE your advice and ideas. Just reply to this email and let me know please. Goes straight to me.

Worth Your Time

✅ Thursday

My very smart friend Andy Crestodina takes the microphone in the second edition of the Check Mate: The Routines of Success Series. (I'm Executive Producer for the series)

Andy is going to explain and give away his SEO checklist. He is a genius. Don't miss it!

✅ Sales + Marketing Kumbaya

87% of the words sales and marketing use to refer to each other are negative. Yikes.

I talk about how to fix that, and align your sales/marketing teams on the Closing Time video series from Insightly.

🥰 Thanks!

Big love to Relevance for naming me a top marketing influencer to follow.

And flowers for SEM Rush for naming me a top content marketing influencer.

Marketing Artificial Intelligence book cover with Jay Baer

The Books Report

Paul Roetzer is a fantastic thinker, and a terrific person.

His brand new book: Marketing Artificial Intelligence is simply a must-read for anyone in marketing.

Of course, we all know what we can and should be using AI to increase efficiency and boost marketing results. But how, exactly?

This book has all the answers.

It's organized by tactic, so you can learn how to harness AI for email, for ads, for analytics, for content, for SEO, for social media, and more.

And, it's written for everyone, not just data scientists. You'll love it.

Jay's Faves

You probably have some sort of bluetooth speaker already.

But you probably don't have a TurtleBox.

My wife got me one a couple years ago, and I adore it. It's weatherproof, waterproof, and super loud.

I use it on the boat just about every weekend. Not inexpensive, but if you need music outside (and I do) you'll not find a better speaker.

(just a quick note, none of the links in The Baer Facts are affiliate. I'm not paid for these recommendations. If that changes, I'll always let you know)

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