Attitude is everything
In the last issue, I told you about BSG - the brewery supply company that includes a Salted Nut Roll in each shipment, spurring conversation among customers.
It's an example of talkable generosity, which is just one of the five
styles of word of mouth strategy:
- Talkable Generosity
- Talkable Speed
- Talkable Usefulness
- Talkable Empathy
- Talkable Attitude
The last of these - talkable attitude - is the rarest because to deploy attitude as a talk trigger, your business has to bake some sass into every corner of the operation.
It's hard to be consistently sassy and achieve that same tonality in all locations.
It's also tricky to lay on the attitude enough to be memorable, but not so much that a lot of customers take offense.
But I just saw it work, with my own eyes.
I'm out in San Diego for awhile, escaping the 17 shades of grey that
are Indiana skies (and faces) this time of year.
Near our rental home is one of the handful of SoCal locations of Breakfast Republic - a delicious (and deliciously irreverent) slinger of eggs and other morning-time faves.
At every turn, and on every surface, they lay on the cheek: