Did I need a vet or a pet store? Not at that moment, no.
But traveling with pets creates anxiety, and just the knowledge of the nearby resources was a comfort.
What I love about this gesture is that it truly does transcend the transaction.
This is a hotel, not a pet groomer or doggy day care facility. Yet, they put real effort into providing information and entertainment outside their core value proposition.
The cost of this Woof bag of goodies and info is easily covered by the pet fee. And now, Homewood Suites has a word of mouth-generating
gambit.
How can you transcend the transaction and create conversation just by being unexpectedly
helpful?
See the "Jay's Faves" section of this newsletter?
It's one of the ways that I transcend the transaction and try to help you in ways beyond delivering presentations and consulting.