AI or DIE
In the near future, most industries will have two types of competitors:
- Those using AI to add efficiency and delight customers
- Those who wish they were
AI isn't a "nice to have." It's a business imperative.
Ā
And once more organizations start to operationalize AI (my new presentation can help), it will raise the bar A LOT for customer expectations.
Ā
Already, the chasm between haves and have nots on data, personalization, and proactivity feels more striking than it did even a year or two prior.
Ā
Just yesterday, I had two experiences that really underscored this gap for me.
Ā
On Netflix, they recommended Black Sail to me,
based on my history of watching semi-violent dramas set in unusual or old-timey locations. Great job, big data and AI!
Ā
Two hours later, I received a
text from CVS reminding me to schedule my first appointment for a shingles vaccine. Seemingly great job from the pharmacy, right?
Ā
Except....I've
already had both shingles shots. And I got them at CVS.
Ā
So now CVS has wasted my time, AND caused me to wonder what else they don't know about me
that they probably should (being a health provider).
Ā
Use data and AI to recognize patterns and provide a seamless experience.Ā
Ā
AI or Die. That may sound dramatic or Draconian, but the tech is so powerful, and moving so fast that the stakes are truly that high.
Ā