🏆 The Hits You Missed
You may recall that last issue was number 100 in the pantheon of this newsletter.
That's a lot of stories, book reviews, questions, and recommendations across 4+ years.
Like Cher's face, I am intentionally timeless.
Very little of what I write about here has an expiration date.
And, many of you are new
subscribers (hiiiii and thank you). Here are some of my all-time favorites from the archives that you may have missed along the way.
Issue 42: Offer a Fast Pass. This is the first time I talked about monetizing speed by letting customers pay more for
instant service. Discovered at Caesars Palace.
Issue 50: Close Uncertainty Gaps. One of my favorite examples of over-informing customers to reduce anxiety. From my Beckett Simonson shoes purchase.
Issue 58: Market With Your Customers, Not At Them. The genius burrito baby Instagram account from Gordito's restaurant!
Issue 65: Your Website is Less Important than Ever. The first time I told you that search engines are fading, replaced by answer engines (like Perplexity, which I use almost exclusively now instead of Google).
Issue 70: A Fine Line Between Stupid and Clever. How my family's furniture store burned down three times and kept going.
Issue 77: An Even Keel Will Help You Ride Out the Storm. How I sold my company and found out
I had cancer (on the same night).
Issue 93: How to Climb the Pyramid of Persuasion. Why marketing from the company perspective is the least effective (and what to do about it).
Sincerely hope you discover something useful in these greatest hits. I'd love your thoughts and feedback. You can always reply to this email. I personally read everything you send to me!
And indeed, the past 61 editions of The Baer Facts are here. Before that, they were lost to a website change.